Customer Insight Solutions
Defining objectives and audiences
The first step in delivering a differentiated customer experience is to evaluate how customers interact with you today and ensure you are meeting future expectations. It is critical to drill down into your strategy to target highly specific objectives and then link those to the audiences you want to reach. TELUS Customer Insight Solutions help you evaluate your customer interaction strategy and apply customer analytics to improve customer-focused business decisions.
- TELUS Frontline Analytics: Gain real-time insight into key performance indicators to drive more effective business decisions.
- TELUS Frontline Feedback: Capture, analyze and measure customer feedback in real-time across all customer touch points.
- TELUS Frontline Marketing: Automate campaign planning, delivery and tracking for maximum impact.
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