Industry solutions

 

Webcasting

Webcasting is a powerful, interactive medium that can deliver your message to a large, fragmented audience or a select few. 

Is it right for my business?

  • standard
  • advanced
  • premium

With TELUS Webcasting, you can author, manage and distribute live or pre-recorded audio and/or video content and broadcast them over the Internet. Whether you are making a major announcement, delivering a quarterly earnings report, conducting a sales presentation or launching a new product, Webcasting is an ideal solution.

Why chooseTELUS as your webcast provider?

With nearly 10 years experience, TELUS has developed exceptional expertise in producing live events over the Internet. Our custom-built portable Webcast studios allow for on-location, plug-and-play flexibility and total reliability. Our TELUS infrastructure provides redundancy at each core level – encoder and network. Unlike other providers, we own our network so we have full accountability for your Webcast. With TELUS, each customized Webcast is personally supervised to ensure flawless execution. Our experts provide continual technical support, customized on-site training and tailored consulting services.

Key Features and Benefits

TELUS Webcasting is part of Collaboration Services – products and services that are designed to help you work and collaborate more effectively both within your organization and externally with customers, suppliers and partners.


Key business benefits:  

  • TELUS Webcasting delivers multimedia messages in an environmentally responsible way by reducing paper waste and car and air travel.
  • TELUS network delivers exceptional technical quality and we guarantee live support from seasoned professional help desk technicians for every event.
  • TELUS conducts pre-event tests of both primary and backup streams and completely monitors your live events.
  • Our Webcasting servers are securely hosted in our Tier-1 Intelligent Data Centres and we limit or restrict who views your Webcasts through pre-registration and password protection.
  • By using the public Internet, TELUS allows large, diverse audiences to experience live or on-demand information at a very low cost per user.

Comprehensive features

  • Wide range of formats including audio only, video only, with slides, synchronized slides, video conferencing
  • Choice of media player such as Windows Media Player®  and  RealPlayer®
  • Multiple languages, closed captioning, descriptive video and sign language
  • Pre-registration pages and/or password protection security log-in
  • Reporting tools to monitor audience usage
  • Audience engagement tools such as Polling or Question Manager
  • Full, on-location staging with multiple camera, video switching, lighting, sound design and implementation, teleprompters, and large-scale multimedia image projection

How Webcasting Works

Webcasting is the exciting but complex world of network multimedia. The professionals on TELUS’ production teams make it easy for you to use webcasting in reaching your communication goals.

Distilled to the basics, this is the anatomy of a Webcast:

Record
Video or audio content is recorded at the source.

Capture
Content is compressed, then transferred to "streaming media" software.

Convert
Content is coded and integrated with other project elements (like slide presentations, user log-in and more), then "packaged" for the web.

Distribution
Once ready, the program is distributed via specialized servers onto the Internet - either live, or stored for later access.

Play
A program, like RealPlayer or Windows Media Player, converts the data stream from webcast servers to a viewing or listening experience on the user's computer desktop. 

Voila! Here is your webcast!

Flawless Integration of Your Webcast with Your Website

That’s our goal for every project, whether it’s a live event, or encoding and hosting of your archived content for on-demand viewing.

Live Events: Choose the Live Webcast Specialists

Planning a conference or symposium? Corporate announcement or marketing event? TELUS leads the field in live webcasting. We webcast hundreds of live events every year for organizations large and small.

Designing your live webcast starts here. Choose your webcast strategy. Your best choice depends on your event and your goals. We offer:

  • Streaming Video with Synchronized Slides
  • Webcast with Video Only
  • Streaming Audio with Synchronized Slides
  • Audio Webcast with Viewer-Controlled Slides
  • Streaming Audio Only

Once you’ve chosen your webcast strategy, start to customize your webcast. Click here for a list of custom options.

On Demand Webcasting: Encoding, Hosting & Transfer Services

Today's advanced streaming technology enables organizations to convert libraries of video and audio-taped content for on-demand use on their websites. TELUS can help, with quality encoding, web development and hosting and transfer services.

Learn more about Encoding, Hosting & Transfer Services.

TELUS Webcasting Demos

We proudly present several recent webcasts powered by TELUS. We believe they illustrate our reputation for going the extra mile to customize a production and meeting our clients' evolving needs

Earnings, AGMs and Investor Days

TELUS specializes in providing Investor Relations webcasts for a number of TSX 300 listed companies. 

Special Events Webcasts

TELUS can provide a large scale streaming content distribution deliver for "high-profile" public events.  Example:  Canadian Initiatives in Humanitarianism - Roméo A. Dallaire and the Dalai Lama visit

Product Marketing Webcasts

TELUS provides an integrated offering for marketing professionals to communicate new product information, whether in test, Jpeg format or video.  This differentiates their market approach and captures new targeted participants.

Training and Online Seminar Webcasts

Medical

TELUS works with medical professionals to communicate important medical information to industry participants. Webcasts can be interactive and utilize live questioning or polling. These features are offered with complete online reporting.

Legal

TELUS works with legal professionals to communicate new and ongoing legal information to a targeted audience. Webcasts can be password protected with the ability to track specific participants.

Sports and Entertainment Webcasts

TELUS is able to offer clients a "broadcast quality" infrastructure to connect with large audiences typical of live sports and entertainment events. TELUS currently serves a number of clients providing live and on demand webcasts to audiences around the world.

Webcasting Glossary

Webcasting Glossary
  • broadcast
    When data is sent to all stations on a network at the same time.
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  • buffering
    A situation where a streaming media player is keeping portions of a streaming media file in local storage for playback. Real and Windows Media buffer a small percentage of an audio or video stream before starting to play it. Buffering also happen during a presentation, when available bandwidth does not match the presentation's required bandwidth for whatever reason.
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  • capture
    Process of digitizing or converting audio and video from an analog format.
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  • codec
    (compression-decompression) – Standard method of compressing and decompressing data, usually done with audio and video streams where data is encoded or compressed to reduce file size. A codec allows a program to play audio or video correctly in a particular format.
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  • compression
    The reduction in the size of data to save space or transmission time. A compression program will use an algorithm to decide how to best compress data.
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  • encoder
    Hardware or software used to compress audio and video signals for streaming.
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  • flash
    A vector-based animation format often used for high-end web production that usually requires less bandwidth to download.
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  • indexing
    The process of segmenting an audio or video file and naming the segments to allow the audience to play only the portions they wish. This is not a feature of live webcasts. A question and answer session of an event can also be segmented to help the audience access only the information they need; this process is called 'detailed question archiving'.
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  • kbps
    (Thousands of bits per second) - The rate at which data is sent over a data line.
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  • mbps
    (Millions of bits per second) - The rate at which data is sent over a data line. This measurement is generally applied to high-bandwidth connections as compared to kpbs. An ethernet connection can run at 10 Mbps, for example.
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  • metafile
    A file that redirects a media player to a streaming media source. RAM (RealNetworks), ASX, WMX (Windows Media), and MOV (QuickTime) are standard filename suffixes used for this purpose. Dynamically generated metafiles are an integral part of a media management system.
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  • net congestion
    Traffic or trouble between a media server and the client's computer can cause extra delays in the transmission of streaming data bits, which is termed net congestion.
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  • realaudio
    A file format for audio-only streaming media technology.
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  • realmedia
    Brand name describing file formats, server software, player software, and protocols used by streaming media systems.
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  • realvideo
    A file format for audio/video media.
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  • richmedia
    Media that has been enhanced with animation and/or video. Rich media ads are animated, and often streamed, so that they more closely resemble television commercials. They can be added directly to Web pages and inserted into or between video clips.
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  • rtsp
    (Real-Time Streaming Protocol) - A standard method of transferring audio and video and other time-based media over the Internet or other networks.
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  • staging page
    A Web page that gives details about an upcoming, current, or past event that also provides links to test the audience's systems for compatibility with the webcast and provides the links to the live or archived stream of the event. The page can be designed to closely match the client's website style to fully integrate the event into their site.
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  • streaming media
    The real time or on demand distribution of audio, video and multimedia on the internet. Streaming media is the simultaneous transfer of digital media (video, voice and data) so that it is received as a continuous real-time stream. A streamed file is simultaneously downloaded and viewed, but leaves behind no physical file on the viewer's machine.
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  • video compression
    The process through which digitized video is reduced to a smaller file size. Video Compression algorithms economize file size by taking advantage of similarities between frames of video, basically setting down full keyframes and supplying only the information for subsequent frames that is needed to deal with the motion.
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  • video on demand
    Describes video content which may be viewed by the end-user whenever they want to, at any time of the day or night.
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  • webcast
    An individual event which has been, will be, or is being webcast.
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  • windows media
    The Microsoft streaming media platform.
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  • windows media audio
    An audio file format associated with the Windows Media platform.
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Webcasting/Streaming Media
(1.3 MB, PDF)

Webdiffusion/transmission en continu
(169 KB, PDF)