Our strategy and values
Our strategic intent
Our strategic intent is to unleash the power of the internet to deliver the best solutions to Canadians at home, in the workplace and on the move.
Our strategic imperatives
We have six strategic imperatives that guide our efforts and serve as a framework for our actions:
- Building national capabilities across data, IP, voice and wireless
- Providing integrated solutions that differentiate TELUS from our competitors
- Partnering, acquiring and divesting to accelerate the implementation of our strategy and focus our resources on core business
- Focusing relentlessly on the growth markets of data, IP and wireless
- Going to market as one team, under a common brand, executing a single strategy
- Investing in internal capabilities to build a high-performance culture and efficient operation
Our values
The TELUS team works together to deliver future friendly services, and our values guide the way:
- We passionately put our customers and communities first
- We embrace change and innovate courageously
- We grow together through spirited teamwork
Our corporate priorities
Our corporate priorities help guide our actions as we execute on our national growth strategy.
- Elevating our customers, communities and social purpose by honouring our brand promise, Let’s make the future friendly
- Leveraging TELUS’ world-leading technology to drive superior growth across mobile, home and business services
- Scaling our innovative digital capabilities in TELUS Digital, TELUS Health and TELUS Agriculture & Consumer Goods to build assets of consequence.