JULY 9, 2024
Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering
TELUS will leverage Magnite’s SpringServe Ad Server and Streaming SSP to bring innovative advertising opportunities to the Canadian market
TORONTO - July 9, 2024 - Magnite (NASDAQ: MGNI), the largest independent sell-side
advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading
communications technology company, has selected Magnite’s SpringServe ad server and
Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize
Magnite’s ad server for its Free Ad-Supported TV (FAST) and online video advertising
inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with
consumers increasingly watching TV content through ad-supported streaming. According
to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV
compared to only 51% who are watching paid traditional TV. Since rolling out FAST channels
to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to
customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more,
also provide a unique opportunity for advertisers and agencies to elevate their digital
strategies and connect with TV audiences.
Magnite’s SpringServe ad serving platform is built for connected TV (CTV) and video
advertising, providing TELUS with better insight, transparency, and control to deliver more
optimal video ad experiences. Magnite’s Streaming SSP enables TELUS to manage and
monetize its CTV inventory with tools specifically designed to support premium, long-form
video, and high-quality viewing experiences.
“Being selected to support one of the largest telecommunications companies in Canada
and amplifying their CTV and streaming TV business is a great privilege for us,” said Damien
Véran, Head of Canada and LATAM at Magnite. “As TELUS’ primary ad tech partner, TELUS is
activating their set-top box, streaming, and online video inventory on the Magnite ad server
and consolidating their audiences to combat fragmentation challenges for buyers. We are
eager to forge new pathways that will redefine the Canadian advertising landscape for the
better and create more impactful advertising experiences for their customers.”
“Our collaboration with Magnite equips us with the best technology needed to deliver a
premium advertising experience for both consumers and brands,” said Amit Nag,
Vice-President of Smarthome, Entertainment and Transformation at TELUS. “FAST channels
represent a substantial growth area for our business, and we’re excited to work with the
Magnite team to create better advertising-supported content experiences for our
customers and to make it easier and more efficient for advertisers to connect with
Canadian viewers.”
For more information about TELUS, visit www.telus.com and Magnite at www.magnite.com.
advertising company, today announced TELUS (TSX: T, NYSE: TU), a world-leading
communications technology company, has selected Magnite’s SpringServe ad server and
Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will utilize
Magnite’s ad server for its Free Ad-Supported TV (FAST) and online video advertising
inventory.
The partnership comes at a time when the TV industry is undergoing a seismic shift, with
consumers increasingly watching TV content through ad-supported streaming. According
to research conducted by Magnite, 74% of Canadian consumers are watching streaming TV
compared to only 51% who are watching paid traditional TV. Since rolling out FAST channels
to TELUS TV+ customers in April, TELUS has enabled additional TV offerings at no cost to
customers. The FAST channels, including TIME, Tastemade, The Washington Post, and more,
also provide a unique opportunity for advertisers and agencies to elevate their digital
strategies and connect with TV audiences.
Magnite’s SpringServe ad serving platform is built for connected TV (CTV) and video
advertising, providing TELUS with better insight, transparency, and control to deliver more
optimal video ad experiences. Magnite’s Streaming SSP enables TELUS to manage and
monetize its CTV inventory with tools specifically designed to support premium, long-form
video, and high-quality viewing experiences.
“Being selected to support one of the largest telecommunications companies in Canada
and amplifying their CTV and streaming TV business is a great privilege for us,” said Damien
Véran, Head of Canada and LATAM at Magnite. “As TELUS’ primary ad tech partner, TELUS is
activating their set-top box, streaming, and online video inventory on the Magnite ad server
and consolidating their audiences to combat fragmentation challenges for buyers. We are
eager to forge new pathways that will redefine the Canadian advertising landscape for the
better and create more impactful advertising experiences for their customers.”
“Our collaboration with Magnite equips us with the best technology needed to deliver a
premium advertising experience for both consumers and brands,” said Amit Nag,
Vice-President of Smarthome, Entertainment and Transformation at TELUS. “FAST channels
represent a substantial growth area for our business, and we’re excited to work with the
Magnite team to create better advertising-supported content experiences for our
customers and to make it easier and more efficient for advertisers to connect with
Canadian viewers.”
For more information about TELUS, visit www.telus.com and Magnite at www.magnite.com.
Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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