SPCexpress™
In-season sales insights for the turf and ornamental market
Empower your product marketing strategy with market research built on actual in-season transactional sales data between distributors and end-user customers.
Product highlights
Transaction-based market research using distributor-to-end-user transactions.
Accurate, in-season, and accessible.
SPCexpress study area is broken into four regions: Midwest, Northeast, Southeast, and West.
Virtually unlimited user IDs.
Provides insight into price, growth, and market share, and analysis tools.
Easy to use, and easy to access.
Key Features
Visibility into pricing
Essential insights to help you navigate pricing volatility from supply chain constraints.
In-season reporting
New data is released each month, no longer requiring you to wait for an end-of-season snapshot.
Clean and accurate data
Data is cleansed regularly and anomalies are addressed, so you can track industry trends with confidence.
Reporting & analysis
Use pricing, growth, and market share reports that take transactional data and turn it into actionable insights.
Benefits
Gauge price shifts in-season
No more waiting for end-of-season reporting. Timely data makes it easy to view market share and adjust in real-time.
Benchmark performance against competitors
Track your products’ growth against the market to see how your brands are performing.
Shift strategy or respond to changing conditions
With automatic report delivery, never miss an update – and stay ahead of the competition by adapting your strategy when market conditions change.
Justify or adjust pricing
Price with confidence, using data to inform your strategy.
Gather market intelligence for product introductions
Successfully launch new products, using market intelligence to ensure your price-point is competitive.
Empower your team
Unlimited user IDs allow your entire marketing team to stay in the know.
Get started today
Contact us and a TELUS Agriculture & Consumer Goods sales representative will be in touch to assist you.
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