TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners.

The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.

It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

The following information will help you use the TELUS legal name and trademarks correctly. 

As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.

At TELUS we’re committed to putting our customer’s needs first regardless of their abilities, devices or screen size. We want all our customers to enjoy a great digital experience, so accessibility is at the heart of every experience.

It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.

At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.

The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.

TELUS Friendly Future Foundation empowers youth through technology that allows them to thrive in the digital world and build a better tomorrow.

While brand standards like the

TELUS is an iconic and internationally well-recognized brand. Our TELUS name, logo, tagline, images and creative materials are all registered trademarks and intellectual property that require explicit consent to use.

If you are seeking approval for use of our brand by a third party, please identify the usage scenario applicable to your request amongst options provided below, and follow the approval process outlined within.

The TELUS, Koodo and Public brands are individually recognized through unique visual identities, but increasingly our corporate stores and Authorized Dealer stores are selling all brands together, and the need to ensure a clear, consolidated approach has never been more important.

The BRC is a resource for TELUS team members and vendor partners to deliver consistent, on-brand experiences.