It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

The following information will help you use the TELUS legal name and trademarks correctly. 

Writing for accessibility is important at TELUS. This ensures all customers, team members and audiences, regardless of ability or environment, can easily use a product or service. Accessibility is a legal requirement, mandated by the Accessibility for Ontarians with Disabilities Act (

As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.

Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on

It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.

Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit

Alternative (alt) text is an integral part of any web page that requires the same careful considerations as the content and design strategy. This information is a guide to help define when, how and where to use alt text from the perspectives of Content Writers and Strategists along with Content managers and QA.

Videography brings the TELUS brand to life for our customers. Whether it is inspirational, technical, instructional or fun, any video should reflect the simplicity and optimism of the visual language in our

The TELUS writing style is a resource to help ensure our writing is clear and consistent across TELUS. Below you will find a series of guides, based largely on the Canadian Press (CP) style, which form the basis of our TELUS Corporate Communications style.

The goal of this section is to help our practitioners apply digital writing concepts to their practical work. In this section you’ll find content examples specific to your outcome teams, direction on how to apply our copy principles and much more.

When users arrive on our site, whether through our homepage or somewhere else in the site, it is imperative that they can figure out where they are within the site, what information is available to them, and how to get to the information they are looking for.

Learn more about how to design navigation menus, breadcrumbs and more that actually work for our users.