Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.

Designers provide a visual framework to ensure that all of our customers and team members, regardless of their abilities, can enjoy great digital experiences. It’s important for designers to be aware of our accessibility standards to design across any device or screen size.

The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.

The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.

Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.

Our TELUS icons are used as a quick visual reference or to simplify complicated concepts or processes. The following guides will help you learn about our icon principles, colours and usage.

Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below.

Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit

Videography brings the TELUS brand to life for our customers. Whether it is inspirational, technical, instructional or fun, any video should reflect the simplicity and optimism of the visual language in our