AT TELUS, we believe there is tremendous potential with Artificial Intelligence (AI) to enhance our work, augment our capabilities, and to help make a friendly future for all. However, we also recognize that AI must be used responsibly and ethically.

At TELUS, analytics is used to harness data insights, driving innovation and enhancing customer experiences through informed decision-making.

Site Builder is a front-end rendering engine that allows teams to reuse content objects, code and design to build web pages and marketing campaigns. By giving teams a set of pre-approved building blocks, they are able to build out pages and segments quickly and easily. This enables content managers, designers and developers to create consistent experiences for our customers and team members.

Connect to the right resources you need throughout the lifecycle of your digital project to develop an impactful, safe, and accessible digital experience for our customers and team members.

Preferred digital vendors have extensive experience with TELUS digital projects, and are pre-onboarded with TELUS tools, systems, and resources. Select from one of the preferred vendors to get started quickly toward a favorable outcome. 

Our core domain is telus.com and any TELUS branded customer facing web experience must be built using our core domain. Register and develop your digital experience on TELUS domains and on TELUS brand to ensure you’re online in accordance with digital standards.

Developers combine the content and visual design to build the experience for our customers. In the following sections read more about accessible coding and how you can create digital products that everyone can use.

Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on

These guidelines will help interaction designers, visual designers and developers create consistent, on-brand digital experiences for our app.

The goal of this section is to help our practitioners apply digital writing concepts to their practical work. In this section you’ll find content examples specific to your outcome teams, direction on how to apply our copy principles and much more.

Create friendly and engaging forms to improve completion rates and customer satisfaction.

Learn more about laws and best practices relating to the use of cookies on public-facing websites that are owned by TELUS Corporation and its subsidiaries (with the exception of TELUS Digital Experience).