Driving change: Fleet management innovations for growing businesses in 2025
Fleet management · Nov 27, 2024
In the dynamic world of fleet management, 2025 is set to usher in a new era of innovation and transformation for small to medium-sized businesses. As artificial intelligence (AI) and generative AI (Gen AI) continue to advance, these technologies are poised to revolutionize the way we approach safety and driver engagement. Imagine a future where AI-powered dash cameras provide real-time insights and post-accident analysis, significantly enhancing safety programs. Picture innovative driver recognition programs that leverage gamification and integrated rewards systems to bolster recruitment and retention efforts. These advancements not only promise to improve fleet safety and efficiency but also create a more engaging and rewarding environment for drivers.
Research reports
that nearly half (48%) of respondents rate safety as a top operational priority.As we delve into the future of fleet management, we will explore the pivotal role that AI-powered dash cameras play in elevating safety standards. We will also examine how driver recognition and reward programs are taking centre stage to attract and retain top talent. To gain a deeper understanding of these trends and more, be sure to download our trends report and join us as we navigate the exciting landscape of fleet management in 2025.
The use of AI-powered dash cameras will become the gold standard for safety programs
By 2025, AI-powered dash cameras will become the gold standard, offering unparalleled capabilities to improve driver safety and overall fleet safety. These advanced dash cams, equipped with AI-enabled video and audio, will provide near-real-time alerts on unsafe driving behaviours, such as speeding, harsh braking or distracted driving. This instant feedback allows fleet managers and drivers themselves to identify and address risky behaviours promptly, significantly reducing the likelihood of incidents and improving overall fleet safety.
“AI-powered video telematics systems are rapidly becoming indispensable in modern fleet management, and for good reason. They offer a sophisticated lens through which fleet operators can see not just where their vehicles are, but how they’re being driven.”
Dan Carruthers
Chief Executive Officer
Raven Connected
Chief Executive Officer
Raven Connected
The value of AI-powered dash cams extends beyond proactive safety measures. This critical data can save businesses considerable time and money, and
increase workforce productivity and reduce labour costs by up to 12 per cent
. As such, the adoption of AI-powered dash cameras will not only elevate safety standards but also serve as a cornerstone for maintaining a competitive edge in the industry.Driver recognition and reward programs will take a front seat to aid recruitment and retention
Driver recognition and reward programs will become instrumental in attracting and retaining top talent within small to medium-sized businesses. As the landscape of fleet management evolves and the
shortage of drivers continues
, companies are increasingly recognizing the importance of fostering a positive and engaging work environment for their drivers. By leveraging the power of AI and Generative AI (GenAI), these programs aim to transform traditional recognition efforts into dynamic, interactive experiences that resonate with modern drivers.“Research shows that drivers tend to change their views on telematics and dash cams after initial use, when they get a better understanding of the value these technologies can bring to help protect them.”
Anthony Middleton
Director, Products and Services - Connected Fleet and Assets
TELUS Business
Director, Products and Services - Connected Fleet and Assets
TELUS Business
One of the most notable developments in this arena is the integration of driver safety programs with gamification elements. Through the use of digital badges, leaderboards and virtual rewards, fleets can make safety protocols more engaging and rewarding. For instance, drivers who consistently demonstrate safe driving behaviours might earn digital badges that are prominently displayed on a company-wide leaderboard. This not only encourages friendly competition but also reinforces the importance of safety within the organization. Such initiatives are designed to make the driving experience more enjoyable and meaningful, while maintaining safety priorities, ultimately leading to higher job satisfaction and retention rates.
Overall, the implementation of driver recognition and reward programs in much safer environments, demonstrates a company’s commitment to their drivers. By creating a more engaging and rewarding environment, businesses can attract high-quality talent and retain their best drivers.
As we approach 2025, these initiatives will play a crucial role in shaping the future of fleet management, ensuring that companies remain competitive and attractive to the workforce. To learn more about these trends, and others impacting the fleet management space in 2025, read “The road to efficiency: Four trends shaping fleet management for small- to medium-sized businesses in 2025”.
Whether you’re a small business looking to add vehicle diagnostics, live video streaming and in-vehicle Wi-Fi to stay connected while on-the-go – or you’re a large commercial fleet in need of real-time monitoring, advanced reporting and ELD capabilities – TELUS Business has a solution that’s ideal for your needs.
Connect with a TELUS specialist
to learn more about how TELUS Business Fleet Management solutions
can help you optimize fleet performance – You may qualify for special offers and Owner Perks
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