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Kite Mobility reimagines sustainable ridesharing with scalable TELUS Fleet Management solutions

Customer stories · Feb 20, 2025

Transforming the Canadian urban transportation landscape,

(Kite) introduced a modern alternative to traditional car ownership – a new model that uses mobility hubs for electric transportation options. Driven by a commitment to positive impact and community empowerment, they strive to forge a cleaner, more interconnected world.

Their advanced mobility-as-a-service (MaaS) platform offers convenient access to electric vehicles (EVs) and their charging networks, embedding these solutions directly into local communities. This method aims to streamline sustainable transportation, lessen dependence on conventional parking methods and promote lively, environmentally-conscious neighbourhoods.

Embracing their growth opportunities, Kite’s journey has been marked by exciting challenges. As a startup, Kite needed a scalable and reliable fleet management system, robust network connectivity, and the ability to monitor and report on user behaviour and environmental impacts. Like many businesses, these challenges were good problems that fueled Kite’s drive to find the best solutions for their ambitious goals. To address these growing pains, Kite partnered with TELUS, a leader in technology solutions. This collaboration has enabled Kite to quickly scale their operations, ensuring a smarter, safer, and more sustainable future for personal transportation.

“Our fleet sizes are growing rapidly and it’s important for us to keep innovating,” says Scott MacWilliam, Founder and CEO of Kite Mobility. “TELUS' responsiveness to our needs has been exceptional, and that is a great first sign of a solid partnership.”

Kite has built its own proprietary software, allowing them to keep their infrastructure light. This tight-knit team has helped them maintain operational efficiency, provide consumers with a top-notch user experience and plan well into the future.

Building a scalable solution

The ability to continue growth planning is important for managing Kite’s electric vehicle fleets - making swift and effective implementation of fleet management solutions key.

“Although we are working directly with automotive manufacturers, that only takes you so far. We need a solution that can measure the key performance indicators (KPIs) from various equipment easily, ” says MacWilliam.

“Taking a step back and looking at the gaps in our technology roadmap, TELUS' offerings made sense for us. We could have gone to different companies to try and piece together the technology, but with TELUS we don’t need to.”

After evaluating all their options, Kite decided to start testing a telematics solution for 16 vehicles, with plans to expand to 70 by 2025. The scope of the project has also expanded to include electric bikes and scooters. This will provide the company with the ability to aggregate data quickly to make effective improvements in areas such as safety and help them to guarantee the availability of vehicles for their rapidly growing customer base.

Telematics lets you see vehicles’ past and present locations, in addition to how they are being used. Kite has been able to collect detailed data on fuel/energy use, vehicle charging, mileage, the current state of the engine, as well as all trip data in real-time by using a telematics device. It allows Kite to stay agile, make data-driven decisions, maintain their safety responsibilities and gain complete insight into all of their electric vehicles’ systems and state at any time.

Fleet technology is not a nice-to-have. It's a must in vehicle-sharing. You're really putting your business' efficiency at risk if you're not using it.

Scott MacWilliam
Founder & CEO
Kite Mobility Inc.

In an age of metrics, business owners are becoming more efficient and productive by collecting and analyzing operational data. By connecting their assets to the network, and monitoring every aspect of their operation, business owners tackle their growing pains and gain insights into an area where previously they were either blind, or reliant on guesswork – resulting in a smarter, safer and more sustainable fleet.

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Learn more about Kite Mobility

Established in 2020, Kite collaborates with real estate developers to transform conventional parking spaces into modern mobility hubs. By introducing a cutting-edge mobility-as-a-service (MaaS) platform, they effortlessly blend electric bicycles, scooters and vehicles into daily routines. Their mission is simple: to make electric vehicles (EVs) available and affordable to everyone, while also decreasing the reliance on personal vehicle ownership. This innovative strategy offers flexible service options like subscriptions, pay-per-use and free access, leading to significant cost reductions for real-estate developers and providing a consistent revenue stream for Kite. This approach paves the way for a future that is both more economical and environmentally-friendly.

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