Reconciliation
How Eva George is honouring her sister while spreading positivity throughout Victoria, B.C.
Nov 6, 2024
Four TELUS fleet vehicles in the Victoria, B.C. region are now wrapped with sələtiae, an incredible piece of art, created by Songhees Nation artist Eva George, Tulsimiyē (tul-see-me-ahht). This design honours Eva’s late sister while showcasing the beauty, elegance and significance of the hummingbird as a bearer of good news.
Eva is the eighth artist to contribute to the
TELUS fleet branding program
, which was launched in 2021 to help build deeper relationships with Indigenous communities by elevating their experiences, stories and talent. Read on to learn more about her design and the cultural significance that hummingbirds hold for her and her community.
You can explore TELUS’ reconciliation commitments and see the quantifiable progress we have made toward achieving our goals in our
Indigenous Reconciliation Action Plan
. You’ll also find incredible success stories of how Indigenous entrepreneurs, leaders and youth are driving lasting, positive outcomes in their communities. 
səletiae
Hummingbirds hold a special significance in many cultures. In Songhees culture, hummingbirds are often associated with intelligence, beauty, devotion and love. These tiny creatures are known for their vibrant colors and their ability to hover in mid-air, which adds to their allure.
In various traditions, hummingbirds are also considered a symbol of good luck. It is believed that encountering a hummingbird before embarking on an important event, such as a hunting trip or traveling to another village, brings good fortune. The sighting of a hummingbird is seen as a positive omen, signaling that things will go well.
The belief in hummingbirds as bearers of good luck is rooted in the observation of their agility, resilience and ability to thrive in different environments. Their presence is seen as a blessing and a reminder to approach life with grace, adaptability and a sense of joy.
So, if you happen to come across a hummingbird, consider it a fortunate encounter and embrace the positive energy it brings. It could be a sign that good things are on the horizon for you.
Four TELUS fleet vehicles in Victoria, B.C. have been wrapped with Eva George’s design titled, sələtiae, which depicts a hummingbird and flowers.
About Eva
My Name is Eva George. My traditional name is Tulsimiyē (tul-see-me-ahht). I am from Songhees Nation, born and raised. My Mother is Gail Jimmy and my Father is Roy Jimmy. I started to take interest in drawing when I was 12 years old. My inspiration is my Grandpa Elmer George who is also an artist.
To me, First Nation art plays a crucial role in preserving culture and identity. Through its unique style and symbolism, it allows stories and traditions to be passed down from generation to generation.
First Nation art serves as a visual representation of history and heritage. Each piece carries deep meaning, often depicting important events, legends or spiritual beliefs. By creating and appreciating these artworks, we honour the past and ensure that future generations understand and appreciate their cultural roots.
This type of art is also a powerful tool for self-expression and storytelling, allowing artists to convey complex narratives and emotions in a single image. This art form serves as a bridge between the past and the present, continuing traditions while also reflecting contemporary perspectives and experiences.
Moreover, First Nation art is a means of cultural preservation. Actively engaging in this art form contributes to the ongoing vitality of a community's traditions. It is a way of celebrating and sharing a unique cultural identity with others, fostering a sense of pride and connection among First Nation communities.
Lastly, First Nation art has the power to educate and raise awareness about Indigenous cultures. Through exhibitions, galleries, and public displays, these artworks can reach a wider audience, promoting understanding, respect, and appreciation for the rich diversity of First Nation heritage.
In conclusion, First Nation art is not just a form of artistic expression but a vital part of preserving culture and identity. By keeping this tradition alive, we are honoring our ancestors, sharing stories and contributing to the cultural fabric of our community.
TELUS' commitment to artistic integrity
TELUS' commitment to artistic integrity
We are committed to supporting the artistic practices of Indigenous Peoples, while being mindful of the historic role organizations have played in the misappropriation of Indigenous art and culture. We have an obligation and responsibility to ensure that TELUS’ use of Indigenous art in our digital and physical spaces is respectful of Indigenous artists. TELUS works with each artist to ensure that they retain full intellectual property and control over their work. Expanding on this commitment, in June of 2024, TELUS
declared
that we will not use AI technology to create or replicate the art of or imagery of Indigenous Peoples. 
