Enhancing communication: TELUS Direct Routing for Microsoft Teams

Data and Voice · Oct 27, 2024

In the ever-evolving landscape of business technology, staying ahead of the curve is crucial for maintaining competitive edge and ensuring seamless operations. At TELUS Partner Solutions, we are delighted to introduce our latest offering, Direct Routing for Microsoft Teams. This solution is tailored specifically for resale and wholesale partner channels, aimed at empowering businesses with robust connectivity and unparalleled communication efficiency.

Why Microsoft Teams matters

Microsoft Teams has emerged as a pivotal tool in modern business communication. It has revolutionized the way organizations of all sizes collaborate, boasting features like chat, calls, video, and file sharing all within one integrated platform. As of 2024, Microsoft Teams has garnered an impressive 320 million daily active users globally, with a significant 75% of these users based in North America.

Teams’ dominance in the Unified Communications as a Service (UCaaS) market is underscored by its 40% market share, outstripping traditional PBX manufacturers and other communication solutions. For businesses heavily reliant on the Microsoft ecosystem, Teams is a natural choice for enhancing their communication infrastructure.

Direct Routing: Meeting the growing demand

In Canada, where 98% of businesses are classified as small to medium-sized (defined as having fewer than 150 users), the demand for efficient, integrated communication solutions is more critical than ever. Studies indicate that 78% of Canadian SMBs are seeking to adopt AI, with significant productivity gains noted in customer service and success sectors.

Microsoft’s commitment to embedding AI across its applications, including Teams, means that businesses will increasingly require seamless external connectivity to fully leverage these capabilities. This is where Direct Routing comes into play, providing a reliable and flexible solution for telephony-enabled Teams environments.

Why choose TELUS for Direct Routing?

Unmatched reliability: As a tier-one player, TELUS offers unparalleled reliability, ensuring a "sell and forget" model that lets partners focus on their core business without worrying about connectivity issues.
Extensive network footprint: Covering almost 95% of the Canadian population, TELUS’s network footprint ensures you can reach virtually any business, facilitating a hassle-free experience for your customers.
Comprehensive portfolio: TELUS provides a broad range of connectivity solutions beyond direct routing, including data services, mobility services, and various applications. This allows you to streamline your supply chain and maximize profitability.

Simplifying licensing and deployment

While Microsoft’s licensing for Teams can be complex, TELUS aims to simplify the process for its partners. We handle the telephony certification, freeing you from the need to navigate Microsoft’s authorization processes. This streamlined approach allows you to focus on delivering exceptional service to your customers.

Key features of TELUS Direct Routing

Our Direct Routing offer includes:

Direct Routing SIP channel
Direct Inward Dialing (DID)
Unlimited local calling and long-distance calling within mainland Canada and the USA
Nomadic 911 service for enhanced emergency response
Directory listing
Partner portal for easy management

Optional add-ons include toll-free numbers, international termination, and professional services for setup and management tasks.

Support and resources

To ensure our partners’ success, TELUS provides a range of sales assets and support, including:

Co-brandable point of sale materials
Partner-friendly pricing sheets
Dedicated sales and CSA support
Webinar support for customer engagement

We believe in empowering our partners with the tools and support they need to thrive in the competitive market.

Conclusion

At TELUS Partner Solutions, we are committed to helping our partners deliver cutting-edge communication solutions. Our Direct Routing for Microsoft Teams represents a perfect blend of TELUS’s network reliability and your customer-centric service. Together, we can provide unparalleled value to businesses across Canada.

Watch the webinar recording.

Join us in transforming the communication landscape and fostering stronger, more connected businesses.

For more information, please reach out to your TELUS Account Executive or