Writing for accessibility is important at TELUS. This ensures all customers, team members and audiences, regardless of ability or environment, can easily use a product or service. Accessibility is a legal requirement, mandated by the Accessibility for Ontarians with Disabilities Act (
Accessibility requirements
Our guidelines offer best practices to help make our sites and mobile and web apps more accessible for everyone. All of our vendors and partners must follow these guidelines as well.
Accessibility requirements for practitioners
Learn more about the accessibility requirements for TELUS practitioners: Content Creators, Developers, Product Owners, Testers and UX/IXD Designers.
Semantic content structure
Proper semantic structuring will help guide users throughout a page or screen. Discover the importance of semantic content and how to craft and implement it.
Plain language for accessibility
Keeping things simple with plain language benefits all users. When reading TELUS content all users should be able to find what they need, understand where they are and know how to complete a transaction.
Form labels and groups of fields
Clearly written descriptive labels are required to make the form user experience more accessible. Read more to learn how to create proper descriptive labels.
Text alignment
Read on to find out why left aligned text for standard copy should be our preferred design and content method and how it will allow us to create more inclusive digital experiences for our customers.
Calls to action (CTAs) and link text
A clear call to action or link text will let the user know exactly what their next steps are. They should outline a specific action and must not be vague.
Video captioning
Video captioning helps those who are hard of hearing or deaf or those who for any reason cannot play audio. It provides dialogue and extra sound information on text on the screen. Learn how to add captions to videos.
Communicate the current state
Communicating the current state to our users lets them know if something has been selected or not amongst other indicators. Clearly outlining this is important as users will interact with products differently.
Announce state changes and errors
Be sure to announce the state change to our customers, especially any error messages, by using visual cues along with text to describe what has happened.
Diversity and inclusion language guidelines
As you develop your TELUS content, consider the context of the words you are using and how your readers might interpret them. This guide will help you navigate inclusive language choices when developing your TELUS work.
Video transcripts
Follow this guide to create video transcripts that are clear, accurate and accessible for users of all abilities.
Strikethrough usage
Ensure that strikethrough usage in your content remains accessible.
Tools
