Alternative (alt) text is an integral part of any web page that requires the same careful considerations as the content and design strategy. This information is a guide to help define when, how and where to use alt text from the perspectives of Content Writers and Strategists along with Content managers and QA.
Writing alt text
Writing correct alternative (alt) text is important to ensure that our content is accessible to all users, and to maintain SEO and web page health, i.e. no broken images.
Implementing alternative (alt) text
Contentful empowers users with a consistent content building experience across different content models and spaces, while allowing for customized components that share similar, intuitive building approaches.
Alt text QA
QA testing is an important step when implementing alt text. Learn more about the auditing tools we use so that our content can be accessible to all users.
