Nature can also be used as a metaphor, but more often is used to represent the beautiful simplicity of our brand. Nature is not tied to any one business, it can be used more generally for any messaging needs.

Nature is an important ingredient of the TELUS brand. These key principles will help you when you need to use nature photography in your project.

Critter images are used in customer-facing communications as a metaphor to help tell a story about a TELUS feature or benefit of our products - adding a touch of charm and personality along the way.

When using critter photography it is important to follow brand guidelines to keep the customer journey consistent. These guidelines will help you when using critter photography in your TELUS branded projects.

Lifestyle photography plays a supporting role in communications. It should be used in association with nature imagery, but never replace it.

Lifestyle photography has an authentic look that is simple, modern, and friendly. These key principles will help in planning for a photo shoot or helping designers choose lifestyle imagery to represent TELUS.

The use of lifestyle should complement the usage of nature and critters but never replace either in any TELUS communications.

Our customers need to see images of TELUS products online and instore. Although these images are typically created and edited by approved agency partners and the manufacturers, they still need to follow our guidelines.

When sourcing photography, follow these guidelines to ensure all TELUS imagery has a consistent look and feel.