TELUS Agriculture

TELUS Agriculture is our sub-brand devoted to serving the agriculture and agri-food industries. 

This sub-brand must always be recognizably TELUS and align with our overall design principles related to

,
typography
,
colour
,
tone of voice
,
photography
and more, with additional nuances and communication needed for our agricultural audience included. 

Please note that only approved agencies, partners and team members should have access to TELUS Agriculture standards.

TELUS Agriculture brand experience

Agriculture is a new area of focus for TELUS. Here will discuss why we have expanded the business into agriculture and agri-foods, learn more about our customers and discuss our approach when it comes to communicating with...

Learn more about the TELUS Agriculture brand experience

TELUS Agriculture tone of voice

The TELUS tone of voice is simple and friendly and that will remain true when communicating with our TELUS Agriculture customers. Since this audience of farmers and ranchers is new to us, we have developed additional guiding...

Learn more about TELUS Agriculture tone of voice

Photography

The core of the TELUS visual language is simple and optimistic. Learn how to incorporate our use of critters and nature along with lifestyle and technology imagery to resonate with our agricultural audience.

Learn more about TELUS Agriculture photography

TELUS Agriculture logo

The TELUS Agriculture strategy includes a number of key acquisitions. TELUS will leverage the brand equity of the acquisitions for the first 2 years by using their logos and names.

Learn more about the TELUS Agriculture logo
The TELUS team acknowledges that our work spans many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us. We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting. Learn more about TELUS’ commitments to Reconciliation.
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