The TELUS writing style is a resource to help ensure our writing is clear and consistent across TELUS. Below you will find a series of guides, based largely on the Canadian Press (CP) style, which form the basis of our TELUS Corporate Communications style.
Writing guidelines
From using abbreviations to writing numbers, find answers to the most sought-after grammar and style rules and learn how we apply them to our copy at TELUS.
General tips and grammar
Take a look at some best practices and conventions when writing communications for our customers and team members.
Diversity and inclusion language guidelines
As you develop your TELUS content, consider the context of the words you are using and how your readers might interpret them. This guide will help you navigate inclusive language choices when developing your TELUS work.
Tricky spellings
In this section, you’ll find some tricky spellings that you may come across in your day to day. Remember, the general rule is to follow the Canadian Press Caps and Spelling style, which is a great resource for all writers.
Tone of voice
Get familiar with the words that define our brand personality.
Writing resources
Here are some external writing resources to help ensure our communications adhere to Canadian spelling and grammar rules.
English and French language typography guidelines
The purpose of this document is to list the proper ways that punctuation, typography and symbols should be used in both English and French. You’ll find examples and definitions for both languages listed in these guidelines.
