Revenue growth management analytics

TELUS Revenue Growth Management Analytics (formerly TABS Analytics) helps consumer packaged goods (CPG) companies optimize pricing, promotions and product placement to maximize profitability and sales growth. By harmonizing data across multiple sources and providing predictive shopper insights, our solutions enable brands to make informed decisions that drive business success.

We provide data harmonization, customization, analytics, reporting and experienced consulting to CPG companies of all sizes looking to grow sales.

Data harmonization means we’ve brought syndicated and/or point-of-sale (POS) data from every source together so you can view your total business in one place. Many manufacturers buy multiple sources like NielsenIQ, Circana, SPINS and Amazon data providers and receive POS data from multiple retailers. Our data harmonization process helps these various sources all speak the same language. Then, we set up customized coding rules so you can view your category in a way that makes sense for your business. The result is a single source of truth across your organization

TELUS Revenue Growth Management Analytics is built for tier 1-3 CPG firms. Our power users include category managers and analysts, sales directors, managers and analysts and brand marketing managers and analysts. C-suite leaders and trade marketing executives also find great value in our services.

Implementation takes 2-12 weeks,depending on the complexity of the data sources and the size of the dataset being ingested and harmonized.

The implementation process for our revenue growth management (RGM) analytics draws upon our deep CPG expertise to provide a smooth, efficient, and reliable customer experience. Our team is here to guide you through the entire journey, including:

The data is typically licensed from the data providers by the manufactures we work with. We can help set up those licensing agreements so you can be confident that you have the optimal dataset that fits your needs and is within budget.

Yes. Our revenue growth management (RGM) analytics fully integrates with TELUS Trade Promotion Management, TELUS Trade Promotion Optimization, TELUS Retail Execution and TELUS Sales Enablement. By using multiple TELUS Consumer Goods solutions, manufacturers can get a complete picture of their business to plan, execute and optimize promotions in a virtuous improvement cycle.

The following channels can be integrated into our revenue growth management (RGM) analytics:

Our revenue growth management (RGM) analytics provide deep CPG category expertise, advanced analytics platforms and customizable data solutions that create relevant product hierarchies, all within a clean, user-friendly interface. Our strong category architecture and data harmonization capabilities, combined with proprietary analytic measures, help clients accelerate insights and make more informed decisions with speed and precision.