About us
Creating a unified, trusted and sustainable value chainThere are inefficiencies in how food and goods are produced, distributed and consumed globally. More goods are being produced than end up in the hands of consumers due to waste, spoilage, quality issues and inaccurate demand forecasting, impacting profitability and putting unnecessary strain on our natural resources. We're committed to enabling the most efficient production outcomes, while lowering the impact on our environment.
of all food produced is wasted (FAO)
of all food produced is wasted (FAO)
of consumers say traceability of products is important to them (National Retail Federation)
of consumers say traceability of products is important to them (National Retail Federation)
of the population is willing to pay for sustainable products or services (Simon & Kucher)
of the population is willing to pay for sustainable products or services (Simon & Kucher)
Our history
Our aquisition companies allowed us to build an end-to-end value chain ecosystem never-before-seen.
Our history
Our aquisition companies allowed us to build an end-to-end value chain ecosystem never-before-seen.
2017
How it started
The seed of an idea
TELUS, a world-leading communications and IT company, sees the opportunity to digitally transform and connect the global agriculture and food value chain emerging from a team member's MBA capstone project.
The seed of an idea
TELUS, a world-leading communications and IT company, sees the opportunity to digitally transform and connect the global agriculture and food value chain emerging from a team member's MBA capstone project.
2018
Building our team
Commitment grows
TELUS furthers its investment in agriculture and food by growing a team to develop the strategy for the new business unit.
Commitment grows
TELUS furthers its investment in agriculture and food by growing a team to develop the strategy for the new business unit.
2019
Acquires Farm At Hand
Investing in farm digitization
TELUS acquires Farm At Hand, a farm management software company based in Canada.
Farm At HandInvesting in farm digitization
TELUS acquires Farm At Hand, a farm management software company based in Canada.
Farm At Hand
Acquires TKXS
Data insights for agribusinesses
TELUS expands our offering for agriculture input manufacturers by acquiring TKXS, a U.S.-based data capture, analytics and demand generation company.
TKXSData insights for agribusinesses
TELUS expands our offering for agriculture input manufacturers by acquiring TKXS, a U.S.-based data capture, analytics and demand generation company.
TKXS
Acquires Decisive Farming
Growing our smart farm offering
TELUS continues to expand by acquiring Decisive Farming, a high-end variable rate technology and professional services company.
Decisive FarmingGrowing our smart farm offering
TELUS continues to expand by acquiring Decisive Farming, a high-end variable rate technology and professional services company.
Decisive Farming2020
Acquires Muddy Boots
Fueling our cross-value chain position
Muddy Boots expands our farm-to-fork traceability and supply chain management offering spanning consumer goods companies, farmers and advisors.
Muddy BootsFueling our cross-value chain position
Muddy Boots expands our farm-to-fork traceability and supply chain management offering spanning consumer goods companies, farmers and advisors.
Muddy Boots
Acquires AGIntegrated
Enhancing our ag data capabilities
Specializing in precision agriculture solutions and API integrations in the U.S. market, AGIntegrated is acquired.
AGIntegratedEnhancing our ag data capabilities
Specializing in precision agriculture solutions and API integrations in the U.S. market, AGIntegrated is acquired.
AGIntegrated
Acquires Agrian
Expanding our agribusiness momentum
TELUS strengthens our North American presence and captures nine of the top 10 agribusiness customers by acquiring Agrian, which collects and shares key crop and agronomic information across the field-to-fork value chain.
AgrianExpanding our agribusiness momentum
TELUS strengthens our North American presence and captures nine of the top 10 agribusiness customers by acquiring Agrian, which collects and shares key crop and agronomic information across the field-to-fork value chain.
Agrian
Acquires Exceedra, AFS, Ignition
Building our consumer goods presence
Further growing TELUS' global customer base to six of the top 10 food, beverage and consumer goods brands, Exceedra and Ignition, AI and mobile-first software for CPG, food distributors and manufacturers, are acquired.
ExceedraBuilding our consumer goods presence
Further growing TELUS' global customer base to six of the top 10 food, beverage and consumer goods brands, Exceedra and Ignition, AI and mobile-first software for CPG, food distributors and manufacturers, are acquired.
Exceedra
Acquires Feedlot Health
Expansion into animal health
TELUS acquires Feedlot Health Management Services, a Canadian-based feedlot animal health and production consulting company.
Feedlot HealthExpansion into animal health
TELUS acquires Feedlot Health Management Services, a Canadian-based feedlot animal health and production consulting company.
Feedlot HealthMeet TELUS Agriculture
Empowering growth
TELUS Agriculture launches publicly with a mission to leverage our world-leading technology to connect and optimize the food value chain.
Empowering growth
TELUS Agriculture launches publicly with a mission to leverage our world-leading technology to connect and optimize the food value chain.
2021
Acquires Conservis with Rabobank
Scaling up farm data solutions
TELUS Agriculture and Rabobank acquire Conservis, a farm management information systems (FMIS) software and solutions company, to help address agriculture’s data management challenges.
ConservisScaling up farm data solutions
TELUS Agriculture and Rabobank acquire Conservis, a farm management information systems (FMIS) software and solutions company, to help address agriculture’s data management challenges.
Conservis
Acquires Herdtrax
Enabling better livestock traceability
TELUS Agriculture acquires Herdtrax, a company that specializes in integrated online cattle record management software that helps to capture data throughout an animal's life.
HerdtraxEnabling better livestock traceability
TELUS Agriculture acquires Herdtrax, a company that specializes in integrated online cattle record management software that helps to capture data throughout an animal's life.
Herdtrax
Acquires Blacksmith Applications
Accelerating consumer goods solutions
TELUS Agriculture acquires Blacksmith Applications, a SaaS-based trade promotion management, optimization and analytics solutions provider to become the third largest trade promotion provider for food, beverage and consumer goods customers globally.
Blacksmith ApplicationsAccelerating consumer goods solutions
TELUS Agriculture acquires Blacksmith Applications, a SaaS-based trade promotion management, optimization and analytics solutions provider to become the third largest trade promotion provider for food, beverage and consumer goods customers globally.
Blacksmith Applications2022
Meet TELUS Agriculture & Consumer Goods
Expanding the brand
To enable the most efficient production, TELUS Agriculture evolves their brand to TELUS Agriculture & Consumer Goods with a vision to create a unified, trusted and sustainable value chain.
Expanding the brand
To enable the most efficient production, TELUS Agriculture evolves their brand to TELUS Agriculture & Consumer Goods with a vision to create a unified, trusted and sustainable value chain.