Case study: Accelerating data reporting for Scholl’s Wellness Company
TELUS TABS Analytics doesn't just understand – it understands retail buyers. This insight helped transform Scholl's Wellness Company's data reporting process, allowing stakeholders across the organization to access data and perform quick analysis that can drive retail buyer decisions. When analysis moves at the speed of thought, the easiest decision for a buyer – doing nothing - becomes the hardest choice to make.
About Scholl’s Wellness Company
Based in North America, Scholl’s is one of the leading manufacturers of footwear and orthopedic foot care, creating products for the US, France, Italy, Germany, the UK and Australia.
Software used
The TELUS TABS Analytics solution
Increased delivery speed
Data integration time reduced from weeks to minutes
Faster insights
Insights uncovered exponentially faster
Enhanced reporting efficiency
Consolidated reporting across the organization
The challenge: overcoming time-consuming and siloed data reporting
Scholl's faced a significant challenge in harnessing the power of their data to influence retail buyer decisions. Although Scholl's had access to diverse data sources, their analysis process was slow and centralized. As a result, it could take up to two weeks to compile a single analytics report featuring metrics from POS systems, shipping platforms and syndicated data partners.
This bottleneck slowed down important decision making and critical buyer presentations. It also hurt the company's ability to understand market changes and consumer trends when meeting with retail partners. Scholl's knew they needed a better way to handle their data. They wanted a solution that could turn complex information into clear, actionable insights that would not only improve business performance but also convince retail buyers to act decisively on new opportunities.
“Above and beyond the tools, TELUS has proven to be invaluable partners helping to support our team.”
Kate Godbout
Chief Marketing Officer, Scholl's Wellness Company
The solution: implementing TELUS TABS Analytics for streamlined data reporting
TELUS TABS Analytics streamlined reporting by harmonizing all types of data reports into a single source of truth. This integration allowed for a unified view of key performance indicators (KPIs), significantly simplifying the data analysis process. In collaboration with stakeholders, TELUS created a series of advanced dashboard reports. The dashboards allowed teams to uncover insights about their operations, customers and competition more quickly than ever before.
TELUS TABS Analytics workflow
With data harmonization complete, creating analytics reports and presentations became not just easier, but a powerful tool for influencing retail buyer decisions. Recognizing that a buyer's easiest choice is often no decision at all, this data-driven reporting instills confidence in retail partners to introduce new Scholl's products to market. The speed and clarity of insights now available empower Scholl's teams to craft compelling narratives that drive action.
"TELUS TABS Analytics has been transformational to our approach to insights and analytics at Scholl’s Wellness Company. They have harmonized all of our POS, Shipment and Syndicated Data sources into a single source of the truth."
Kate Godbout
Chief Marketing Officer, Scholl's Wellness Company
The results: transforming data reporting efficiency across teams
TELUS TABS Analytics helped to improve Dr. Scholl's data management processes by 99.99%. Analytics reports that used to take two weeks are now ready in minutes. Accelerating the insights to action process allows stakeholders to make data-driven decisions based on real time KPIs.
With all data in one place and easily viewed in dashboards, the team can spot important trends in business performance and take action, turning data into revenue opportunities. Additionally, with organization-wide access to data reporting there is less reliance on data analysts. This change empowers team members to navigate reports independently and use insights to inform daily tasks.
“TABS has enabled analysis to be shared across the organization so the responsibility of analysis and reporting doesn’t sit with one person alone. We’ve consolidated reporting that used to take two weeks to execute into a matter of minutes.”
Kate Godbout
Chief Marketing Officer, Scholl's Wellness Company
Data analysis as a service for CPG manufacturers
TELUS TABS Analytics is built to harmonize data so that it fits your company’s specific needs.
